It’s official, Game of Wool has begun!
If you’ve been watching Channel 4’s exciting new series, Game of Wool, you’ll know just how special it is. This inspiring competition is shining a well-deserved spotlight on the imagination, skill, and passion that knitters infuse into their projects. It’s heart-warming to see knitting taking centre stage on national television, proving that these timeless crafts are more vibrant and inventive than ever.
If you’ve not quite cast on yet, here’s a little thread to catch you up
Game of Wool is bringing together ten talented, amateur knitters from across the UK, challenging them to tackle a series of imaginative challenges. Each episode tests creativity, craftsmanship, and the boundless potential of yarn. From Holger’s razor-sharp one-liners to Stephanie’s wealth of knitting know-how, the contestants will have you stitched to the screen and on the edge of your seat.
It’s All to ‘Ply’ For!
To be crowned ‘Britain’s Best Knitter’ , the contestants will need to demonstrate both creative flare and pin-sharp precision to impress esteemed experts Di Gilpin and Sheila Greenwell, or risk being cast-off. Can their tapping needles beat the ticking clock, or will the pressure leave them with a few loose ends?
Keeping everything on track is passionate knitter and presenter, Tom Daley. Brace yourself for his pun-filled wit, it’s as sharp as his needles.
Our Part in the Story
We’re thrilled to be part of this incredible creative wave and truly honoured that our yarns have featured throughout the series, helping contestants bring their visions to life. We’re committed to doing everything we can to champion creativity and nurture the next generation of designers and watching our yarns transformed into such inspiring creations has been a real privilege.
We were especially delighted to see King Cole Merino Blend 4Ply featured within the set design itself, adding to the creative atmosphere of the show. It’s a true celebration of how yarn can transform not just projects, but spaces too.
Easy to spot on screen, our Novelty ranges; Tinsel Chunky, Yummy, Moments, Velveteen, Tufty Super Chunky, Truffle Glitz, and Cosmos bring texture, and flair to some truly unforgettable knits.
King Cole classic ranges are also a key part of the show, providing the quality and versatility that contestants rely on. Featured yarns include: Fashion Aran, Riot DK, Cottonsoft DK, Big Value Chunky, and Pricewise DK.
You can also spot contestants using our haberdashery. With our yarn in one hand and King Cole needles in the other, the makers are truly threading their way to victory.
A New Era of Creativity
The show has helped so many rediscover the joy of slowing down, casting on, and creating something special. It’s the kind of enthusiasm that keeps the whole industry looping forward. It’s proof that creativity is contagious, and we couldn’t be happier to see more people joining the crafting circle. Yarn shops are busier and social media is buzzing with a renewed sense of excitement across the crafting community.
If a project on Game of Wool has caught your eye, we have plenty of easy-to-follow patterns to help you cast on your own version. With such a wide and inspiring range, there’s something in our collection for every maker ready to turn inspiration into creation.
Whether you’re watching along right now or discovering the show later, one thing’s for sure: Game of Wool has tied together creativity, community, and craft in the most beautiful way. It’s sparked a movement reminding us that knitting isn’t just about making things, it’s about making connections. We truly hope this series continues to inspire and bring people together for many seasons to come. Every new maker, every shared pattern, and every finished project adds another thread to the rich tapestry of this incredible community.
A Heartfelt Thank You
For over 90 years, we have been proud to support knitters and crocheters around the world, from first-time beginners to lifelong makers. Seeing our yarns play even a small part in something as inspiring as Game of Wool means the world to us. So to everyone who’s picked up their needles because of the show, to every crafter sharing their creations, and to every person keeping this wonderful craft alive, thank you. You are the heart of what we do, and we’re so grateful to be a small stitch in your story.
The success of Game of Wool is proof that creativity knits us together and we couldn’t be happier to be part of the pattern!
